These are the transportation startups to watch, motor-heads.
(RSS generated with FetchRss)
These are the transportation startups to watch, motor-heads.
(RSS generated with FetchRss)
The big discussions this week included theories around the recent rankings shakeup and around Googles recent announcement to remove the first click free policy for publishers but is the new approach really a win for publisher?
Google also announced that a huge increase to Adwords daily overspend budget limits.
Member GoodROI calls for explanations around the recent ‘Fall Follies’ in Google SERPS. The major discussion what was role HTTPS had in terms of the recent volatility.
Some other noteworthy observations included:
Skynet84: My hosting is in USA my domain .com I have lose -50% of my organic traffic in just one day on the 8 th September and now after 21 days nothing changed. I have respected all guidelines always have minimalist and perfect user experience website with full of self made content.
Featured Rich Snippets:
After all, I feel like it’s the answer box. Today, I see answer boxes for nearly everything. This would explain why my traffic is down, while my position remains unchanged.
Mobile vs. Desktop:
Mostly nailed on the mobile side. Mobile: Down ~12% MoM at peak. Recovered to down ~4% MoM this week.
Google is deindexing my images, I have 5 sites with 10k indexed images, but after oct 1st now they are all at 2-3k, which means they are deindexing around 70% images from all my sites, and the sites are unrelated to each other (different niche).
Google announced via twitter that Adwords can now overspend double the set daily budget.
To help you hit your advertising goals, your campaigns can now spend up to twice your average daily budget. https://t.co/TUO08wXnl3
– Google AdWords (@adwords) October 4, 2017
In the referenced help page, Google adds that any overdelivery will be credited back to the accounts.
Google announced that they’re removing the controversial first click free requirement for publishers. In its place is ‘flexible sampling’, Google offers two different options:
Option 1: Metering Requires publishers some number of free clicks, at their own discretion. This policy is like first click free except it allows for a limit on the number of times individual users get to see free content from Google.
Option 2: Lead in Shows users a snippet of a full article.
In order to take part in flexible sampling, publishers must markup hidden content using JSON-LD, which will allow Google greater precision in terms of aggregating, filtering, and categorizing publisher content.
Webmaster World members discussed whether its worth updating inbound links to your website after switching protocols. From an SEO point of view, the general consensus seemed to be that it is not necessary but lucy24 did not that for inbound links referring traffic, it may be useful to updated the links for users saying,
Don’t forget your human users. Every redirect doubles the time before content starts showing up. For users on slow connections, that’s a measurable lag. For users who pay for bandwidth, that’s a few more bytes added to the total.
For that matter, it counts against your own bandwidth too; it’s one more thing for your server to deal with. Why bother with an extra request-and-response set if you don’t have to?
As part of a conversion to SSL (HTTPS), a Webmaster World member instituted a Content Security Policy (CSP) on their sites. The member also noted that they saw a 12% Google referral traffic bump after making the switch.
Should you retain a CSP after moving to HTTPS?
A Content Security Policy is a computer security standard that can be added to the HTTP header that provides an added layer of protection to help detect and mitigate cross site scripting and data injection attacks, which are used for security issues ranging from data theft, site defacement, as well as passing malware. The member was concerned if the CSP should be retained after the conversion to HTTPS and questions if its worth the extra work for the browser.
Member keyplyr recommends keeping it and states that it works in conjunction to HTTPS, and that A CSP is probably the single most important security measure you can use in defense of you web properties.
Increase in Google traffic after move to HTTPS?
In addition to the Pjman, keyplyer also noted a bump in traffic after moving to HTTPS also. Member Aristole noted that the increase may actually be due to how switching to HTTPS impacts reporting stating that, That’s probably just a reporting change. The newest browsers don’t provide some referal information to http sites, and as a result it’s reported as direct traffic even though it actually came from google. But when you switch to https, it’s reported correctly as coming from google.
Cre8asiteforums member cre8pc asks about using a branded name for a term at the exclusion of the generic version for what the service or product is. For example, a website where the company is a software developer and nowhere on the site do they use the word Software. They stick to using their product names only. Cre8pc asks if there is an SEO reason for this this naming and reference methodology.
iamlost recommends, actually, having unique brand/product names is a business best practice as it differentiates yours from all others. It’s the difference of being ‘Kleenex’ and ‘facial tissue, ‘Levi’ and ‘buycheapjeans(dot)com’. Not using the latter to leverage the first..
Member glyn adds, If you are on brand you can register product names or company names as trademarks and submit that to Google so you can lower competitor QS for bidding on your keywords (but you can’t stop them doing that).
Advertising as thelostone says is the way to go and coupled with remarketing and landing pages this can be a powerful to mitgate the financial ruin that will most likely come if you are just running PPC without it.
The post Did Google Update Just Happen? And Other SEO Discussions: Weekly Forum Roundup appeared first on Internet Marketing Ninjas Blog.
Posted by randfish
Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how you can get SEO value from nofollowed links. So in the SEO world, there are followed links. These are the normal ones that you find on almost every website. But then you can have nofollowed links, which you’ll see in the HTML code of a website. You will see the normal thing is a href=somewebsite in here. If you see this rel=nofollow, that means that the search engines – Google, Bing, Yahoo, etc. – will not count this link as passing link equity, at least certainly not in the same way that a followed link would.
So when you see these, you can see them by looking in the source code yourself. You could turn on the MozBar and use the “Show nofollow links” on the Page button and see these.
But the basic story is that you’re not getting the same SEO value from them. But there are ways to get it. Recently you might have seen in the SEO news world that Inc. and Forbes and a few other sites like them, last year it was Huffington Post, started applying nofollow tags to all the links that belong to articles from contributors. So if I go and write an article for Inc. today, the links that I point out from my bio and my snippet on there, they’re not going to pass any value, because they have this nofollow applied.
There are a bunch of types of links use this. Social media, so Facebook, Twitter, and LinkedIn, which is one of the reasons why you can’t just boost your linked profile by going to these places and leaving a bunch of links around.
Comments, so from news articles or blogs or forums where there’s discussion, Q&A sites, those comments, all the links in them that you leave again nofollowed.
Open submission content, so places like Quora where you could write a post, or Reddit, where you could write a post, or YouTube where you could upload a video and have a post and have a link, most of those, in fact almost all of them now have nofollows as do the profile links that are associated. Your Instagram account, for example, that would be a social media one. But it’s not just the pictures you post on Instagram. Your profile link is one of the only places in the Instagram platform where you actually get a real URL that you can send people to, but that is nofollowed on the web.
Some publishers now with these less stringent publishing review systems, so places like Inc., Forbes, BuzzFeed in some cases with their sponsored posts, Huffington Post, LinkedIn’s Pulse platform, and a bunch of others all use this rel=nofollow.
The basic formula that we need to go to here is: How do you contribute to all of these places in ways that will ultimately result in followed links and that will provide you with SEO value? So we’re essentially saying I’m going to do X. I know that’s going to bring a nofollowed link, but that nofollowed link will result in this other thing happening that will then lead to a followed link.
Do X Get rel=nofollow link Results in Y Leads to followed link
This other thing happening can be a bunch of different things. It could be something indirect. You post something with your site on one of these places. It includes a nofollow link. Someone finds it. We’ll just call this guy over here, this is our friendly editor who works for a publication and finds it and says, “Hmm, that link was actually quite useful,” or the information it pointed to was useful, the article was useful, your new company seems useful, whatever it is. Later, as that editor is writing, they will link over to your site, and this will be a followed link. Thus, you’re getting the SEO value. You’ve indirectly gained SEO value essentially through amplification of what you were sharing through your link.
Google likes this. They want you to use all of these places to show stuff, and then they’re hoping that if people find it truly valuable, they’ll pick it up, they’ll link to it, and then Google can reward that.
So some examples of places where you might attempt this in the early stages. These are a very small subset of what you could do, and it’s going to be different for every industry and every endeavor.
But Quora contributions, especially those if you have relevant or high value credentials or very unique, specific experiences, that will often get picked up by the online press. There are lots of editors and journalists and publications of all kinds that rely on interesting answers to Quora questions to use in their journalism, and then they’ll cite you as a source, or they’ll ask you to contribute, they’ll ask you for a quote, they’ll point to your website, all that kind of stuff.
Early comments especially in, I know this is going to sound odd, but low-popularity blogs, rather than high-popularity ones. Why low popularity? Because you will stand out. You’re less likely to be seen as a spammer, especially if you’re an authentic contributor. You don’t get lost in the noise. You can create intrigue, give value, and that will often lead to that writer or that blogger picking you up with followed links in subsequent posts. If you want more on this tactic, by the way, check out our Whiteboard Friday on comment marketing from last year. That was a deep dive into this topic.
Number three, following and engaging with your link targets on Twitter, especially if your link targets are heavily invested in Twitter, like journalists, B2B bloggers and contributors, and authors or people who write for lots of different publications. It doesn’t have to be a published author. It can just be a writer who writes for lots of online pieces. Then sharing your related content with them or just via your Twitter account, if you’re engaging with them a lot, chances are good you can get a follow back, and that will lead to a lot of followed up links with a citation.
Instagram accounts. When you post images on Instagram, if you use the hashtags – hashtag marketing is kind of one of the only ways to get exposure on Instagram – but if you use hashtags that you know journalists, writers, editors, and publications of any kind in your field are picking up and need, especially travel, activities, current events, stuff that’s in the news, or conferences and events, many times folks will pick up those images and ask you for permission to use them. If you’re willing to give it, you can earn link citations. Another important reason to associate that URL with your site so that people can get in touch with you.
If you’re using some of these platforms that are completely nofollow or platforms that are open contribution and have follow links, but where we suspect Google probably doesn’t count them, Medium being one of the biggest places, you can use republishing tactics. So essentially you’re writing on your own website first. Writing on your own website first, but then you are republishing on some of these other places.
I’m going to go Forbes. I’m going to publish my column on Forbes. I’m going to go to Medium. I’m going to publish in my Medium account. I’m going to contribute Huffington Post with the same piece. I’m republishing across these multiple platforms, and essentially you can think of this as it’s not duplicate content. You’re not hurting yourself, because these places are all pointing back to your original. It’s technically duplicate content, but not the kind that’s going to be bothersome for search engines.
You’re essentially using these the same way you would use your Twitter or Facebook or LinkedIn, where you are pushing it out as a way to say, “Here, check this out if you’re on these platforms, and here’s the original back here.” You can do that with the full article, just like you would do full content in RSS or full content for email subscribers. Then use those platforms for sharing and amplification to get into the hands of people who might link later.
So nofollowed links, not a direct impact, but potentially a very powerful, indirect way to get lots of good links and lots of good SEO value.
All right, everyone, hope you’ve enjoyed this edition of Whiteboard Friday, and we’ll see you again next week. Take care.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation:
First of all, content marketing is ALL about influencing not just your potential customer but also about influencing the influencer, i.e. those people who can effect buyers’ decisions.
And what’s a better way to accomplish that than to actually get that influencer create content for you?
According to the Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia, 57% of marketers indicated that influencer-powered content outperforms brand created content:
Invest a lot of time in topic brainstorming, focus on current trends, events and interesting tools. Avoid boring topics everyone else is covering.
Stand out. Don’t do what other people are doing. Play with formats and topics. Note that mega live show example from David Bain in the deck above? No one did that before in our industry, so it did very well! Think out of the box!
Every week, we share a glimpse of what people are searching for on Google, with data from theGoogle News Lab. Here are a few of this week’s top trends:
Many are still coming to terms with the tragic Las Vegas shooting that claimed the lives of 59 people and injured hundreds more. A few of the most-searched questions about the shooting were What gun was used in the Las Vegas shooting? How long did the Las Vegas shooting last? and How many people died in the Las Vegas shooting? After the shooting occurred, search interest in gun control went up more than 3000 percent, compared to the previous week.
Iconic guitarist Tom Petty passed away this week. When the news broke, people searched Is Tom Petty really dead? How old was Tom Petty? and Why did Tom Petty die? Meanwhile, search interest in Tom Petty songs reached an all-time high. On the day of his death, the artist’s most searched songs were Free Fallin,’ Wildflowers, American Girl, I Won’t Back Down, and Home.
McDonald’s is bringing back its famed szechuan sauce-originally introduced for a limited time in 1998-after it was the subject of a Rick and Morty episode back in April. Fans of the show and the sauce are searching Which McDonald’s have szechuan sauce? When does szechuan sauce come back? and Is szechuan sauce good? Search interest in Rick and Morty’s ‘Szechuan sauce episode dipped 780 percent lower than Szechuan sauce locations. Other top searched dipping sauces from McDonald’s include honey mustard, Sriracha Mac Sauce and spicy buffalo.
Love is not an ingredient. This was a top search this week, and apparently the FDA agrees. They told a bakery in Massachusetts to remove love from its list of ingredients in a popular brand of bread for fear of deceptive labeling. Love may not be allowed on the ingredient label, but other top trending ingredients this week were szechuan sauce (thanks, McDonald’s), mooncake ingredients, shepherd’s pie ingredients, and Hollandaise ingredients.
This Thursday marked the first October Harvest Moon since 2009, and the next one is predicted to reappear in 2020. People searched to find out when the October Harvest Moon was happening, how to see it and what planets are surrounding the October Harvest Moon? The top regions searching for October Harvest Moon were Maine, Rhode Island and Oregon.